![]() Do they need to approve a budget? Have the paperwork there and ready for their signature. Come prepared with an action you want them to take. How will they benefit from implementing these recommendations. Tell your audience why this idea is good for them. You look like a hero and your recommendation just took another step toward becoming reality. Actually seeing a solution gets people excited and relieves them of the responsibility to think of something. Look for creative ways to create mock-ups and other physical representations of solutions. What is the recommendation and the solution? This is where you really have an opportunity to shine.ĭon’t just present the data, take this golden opportunity to think of creative solutions, recommendations and implementation strategies. The next thing they want to see is what you’re going to do about it. Right about this time in the presentation, your audience understands the issue, is wrapped up in the story and sees the data that you’ve presented as supporting the story. State your recommendation as a solution.For example “85% of our target market prefers the purple flying elephant logo.” This way, when they see the chart, they won’t have to do their own analysis, they will simply confirm what you’ve already told them and this is what will stay in their memory. That’s why it’s brilliant strategy to give your chart title as a conclusion to what the chart means. Charts generally confuse people - especially table charts. In other words, instead of using your data and charts to drive the story, use the story to drive the data and the charts. Use your data as supporting evidence to the key points of the story. What benefits did you think were possible…if only…? Telling a good story will lend context to the data and help your audience formulate an opinion and make decisions. How did this burning issue develop? What observations or opportunities did you identify that prompted the research. Tell them the story behind the objective of your research. Since your data is the logic – give your audience and emotional hat to hang your data on. It’s not news anymore that we base many decisions more on an emotional basis than on a logical basis. Can we interest 1000 soccer moms to buy our Wacky Wodget in the next quarter and take that segment for ourselves?” “Our competitors have already launched Wickety Widget to stellar results, but they are missing out on a key customer segment. In the first thirty seconds of your presentation, remind everyone of what decision you’re trying to make and what the project’s burning issue is. Focus on the Objective as the Burning Issue.How to Present Your Results and Get Recommendations Implemented Here is a great way to synthesize and summarize your results in a way that will help your audience easily process what the results mean and then make a sound decision based on those results. That might be true for academia and basic research, but in the world of business it’s all about using the results to help us make “good” decisions. I know, reporting research results is supposed to be cut and dried. You’ve successfully launched a survey, gathered results and now it’s time to share them with your audience.
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